Hear “Not So Much” Much?

I can’t tell you how many times I heard the expression “not so much” over the Thanksgiving holiday — and it wasn’t from people refusing large helpings at the dinner table, either. I was mystified as to the origin of this trendy catchphase, but this article cleared it up for me.

I don’t know — I love the phrase, but I think it’s already jumped the shark, don’t you?