As Shpilkes points out, it’s hard to know what the naming consultants at Volkswagen were thinking when they named their new models Touareg, Tiguan, and Routan.
I can’t help wondering if Touareg is some kind of anagram. (“Outrage”? “Age Rout”? “A Toe Rug”?)
Btw, how did I miss until just this instant that there’s a Microsoft version of that old VW commercial that uses the “Dah Dah Dah” song?